We build the brands

We build

the brands

that shape

our world.

that shape our world.

And that people

come home to.

and that

people come

home to.

We are Trout Creative Thinking, Australia's only creative agency specialising in building 'Living Brands' - those brands used by everyone from architects to tradies to homeowners, to create the places we live and work in.


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The feed

Trout presents What is a Living Brand? at SydneyBuild 2023

Hear from Trout’s Strategy Lead, Clare Acheson about What is a Living Brand? and how to get your brand into the hands of your customers on the Skills & Wellbeing stage at Australia’s largest construction event. Register for free tickets.

Casa Chow - AGDA 2022 Finalist

Trout is proud to announce that the branding we completed for Casa Chow has recently been awarded a finalist in this years AGDA annual awards.

Collaboration with Futurespace in creating a dynamic workspace for Reece Group

The Works in Cremorne is all about transformation, connection and growth.Trout played a key role on Branding, Placemaking, Way Finding, WaterWell brand and Interaction Design, Digital Screens, Naming and Copywriting.

REACH launches the 7x7 challenge with digital fundraising

Trout worked with Reach’s facilitators to develop the 7×7 Challenge, which invites participants to undertake 7 different personal growth challenges over 7 days, sharing the experience and seeking donations via social media.

ASKO Launches Influencer Heavy Marketing Campaign Via Trout Creative Thinking - B&T

A creative marketing strategy for premium Swedish home appliance brand ASKO, conceived by Trout Creative Thinking, gives the globally established brand a local flavour.

The Power of Living Brands

Learn about our approach to brand-building, and how our specialisation in creative services for ‘living brands’—brands that appeal to tradespeople, builders, specifiers, architects, designers and homemakers—gives our clients a head start.

Reece Bathrooms launches bathroom planning tool campaign via Trout Creative Thinking

A collaborative effort between Trout Creative Thinking and Reece Bathrooms, Imagin3D gives renovators the ability to create and plan their dream bathroom for free using real products, materials, surfaces and colours.

Unleashing The Value of Australian Creativity

In partnership with Design Show Australia, we talk to industry tastemakers about nurturing the value of Australian creativity.

Designing Sustainable Futures

Changing building standards, climate upheaval and a renewed sense of neighbourly community is influencing design’s take on sustainability. Design Show Australia and Trout talk sustainable futures.

Magnetic Workplaces: Can Design Bring Us Back Together?

Reviving workplaces after global work-from-home orders is presenting challenges for employers and designers. How can we create spaces that are magnetic, personal and democratised?

Health, Happiness and Hygiene: Designing for Wellness

Learn about balancing hygiene, holistic wellness and service-led luxury in emerging health, wellness and beauty spaces.