Tradies don’t think they’re special.
Convincing enough tradies to volunteer their time was crucial for the Foundation to succeed. However research showed that while trades wanted to help, many were held back by the perception that you need to be someone ‘special’ to influence cultural change.
Turns out, they are special
And they don’t even realise it. Their day to day job is all about providing a vitally important service - clean water and sanitation - to their local community. And research showed many were keen to do more to help, so we just needed to be remind them that they’re well equiped to help.
You’re fully qualified to make a difference
We created a brand and integrated campaign reminding tradies that the skills they use day in and day out can improve the lives of those that need it most, and that the Reece Foundation is here to empower them to do so.
We created a brand that’s connected to Reece, but still felt different to the main Reece brand tradies see every day.
It needed to feel like a charity, without being tokenistic or cliché. The Reece Foundation is meaningful, and that needed to come through.
We designed and developed a custom Reece Foundation website tailored to our audience.
The website was designed to make it easy for tradies and potential partners to apply, research, donate or purchase merch as well as view more content.
By integrating custom Salesforce forms we leveraged the sophisticated backend configured just for the Foundation without impacting the overall UX.
A partnership with Raisley enabled us to accept donations through their system which gaave us real-time analytics around donations and linked through to our Zinc merch store, meaning we could bring our products to market quickly and supplement our donations with merch sales.
“From the fantastic creative, the digital experience, the branch packs, to the numerous ways we have needed to support the network, it has been a fantastic example of how when teams collaborate, are agile and flexible and keep the focussed goal in mind - magic happens.”
Chief Communications Officer
So far the Foundation has committed $130,000 in Grants across the world, and created 23 life-changing volunteering opportunities for customers.
people gained access to clean drinking water.
impacted by disaster in Lismore have had Access to clean water & sanitation restored.