The Reece Grant

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A commitment to care

The Reece Grant began in 2016 as a clean water initiative. Supporting sanitation projects in needy communities, Reece funds plumbers to travel and make a difference where it’s needed most.

In just three years, the Reece Grant has supported seven international projects and one local Australian project – changing the lives of countless individuals and their communities. In 2017, Trout helped to redefine, reshape and ultimately rebrand the Reece Grant – opening it to a wider audience and engaging all touchpoints of the Reece Group.

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Defining the purpose

Reaching a wider audience for 2018 and moving forward meant rethinking the purpose of the Reece Grant – who it was for and who it could support. Within the Reece Group, there are multiple business units with committed customers willing to step up and take part. It became clear that this was much more than just a clean water initiative.

Reece wanted to capture all of their customers from plumbing, civil, HVAC-R and irrigation alike. And so the Reece Grant was redefined with a more general purpose. 

Supporting Australians to create a healthier, brighter future for the next generation, here and abroad.  

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A new era

Part of reshaping the Reece Grant was introducing two new streams: Local and Next Gen. With the reach of the earlier iteration of the Grant reaching overseas communities in developing countries, Reece wanted to also acknowledge the need for help closer to home. In addition to assisting local community projects and less fortunate Aussies, the newly instated Reece Grant provides support for the next generation of trades through tuition and fee assistance.  

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Telling the story

The support of the entire Reece Network is integral to the success of the initiative. A major part of reshaping the Reece Grant involved communicating the changes with the network, and educating them on the impact of past projects and how they could help with those moving forward. 

A new, standalone website was created, bringing the new branding and positioning to life, supported by print collateral, POS signage and extensive digital marketing support for phase one of launch. 

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The Reece Grant