Firstly, we developed a brand strategy around empowering customers to do good in the world.
We began with a new visual identity, a content-led website, compelling social channels and point of sale collateral, and established plans for further activation, digital investment and earned media efforts.
Operating with the dedicated website, social channels and communications strategy we crafted, the Reece Grant continues to grow with a rapidly increasing investment of funds to worthy causes worldwide.
The brand pillars of care, inspireand empowerhave enabled the Reece Grant to continue creating impact on an individual and societal level, making difference where it’s needed most.
Positioning the Reece Grant as its own entity gave it a platform to stand on, unique from, but heavily supported by each of Reece’s business units, both digitally and at branch level.
The Reece Grant continues to evolve. It now works across of all of Reece’s business units – plumbing, civil, HVAC-R and irrigation – and supports projects in Australia as well as internationally. More recently, it has expanded to offer tuition and sponsorship to the next generation of tradespeople.