The Enchanted Ball began as a simple lunch arranged by four friends. Now, the event is a magical evening of fundraising, entertainment and socialising in support of the work of the Financial Markets Foundation for Children.
Spearheaded by the four leading national banks – Westpac, ANZ, Commonwealth Bank and NAB – the money raised for the foundation funds research into children’s health issues, a cause close to everyone’s heart.
Each year, the Enchanted Ball requires a visual and thematic refresh — an identity that will celebrate, inspire and remain focused on the goals of the Financial Markets Foundation for Children.
Previously, the four founding sponsors would take it in turns to host the event. After working with NAB in the event’s early days, Trout has been the requested creative partner year on year for over a decade.
Each year, we reimagine the theme of enchantment in a unique, sophisticated way so as to inspire action and attendance. The creative concept needs to inspire, enlighten and bring a sense of fantasy to large corporate business parties and individual ticket holders, in a subtle and meaningful way.