More answers, less questions.
Spring is the busiest season for bathroom creation, and the most competitive for a bathroom supplier. Each year, Trout is tasked with developing a spring campaign that delivers the latest trends, inspiration and tools to ignite the renovation process. The goal? To capture Reece customers early in their bathroom creation journey and equip them with everything they need to turn their bathroom project into a reality.
In 2017, we were fortunate to be empowered with extensive research into Reece’s customer behavior and journey, which gave us valuable insights that informed our approach and backed our decisions. Enter, The Happiness Project. A campaign filled with the ‘how to’, tools and inspiration to help customers create their dream bathroom.