We needed to find a compelling story for consultants and consumers to connect with. The idea of a simple selection to create an entire interior look was a powerful direction and a new way of thinking about bathroom selection for consumers.
We built a story around accessibility of good design, achieved at an affordable price point. Mizu now, by definition, is “shaped for every bathroom”.
We amplified this story of shapes by using simple, geometric forms paired with bold colours to give each sub-range its own visual identity. We also created a logo with an agile element to represent each of the five ranges.
In the showroom environment, creating a cohesive packaging experience was critical to the success of the brand. We designed simple packaging that could be easily identified by colour and shape, with stickers used to differentiate between product type and range.
To bring the products to life, we created five bathroom renders, each showing a full product suite as it would exist in an everyday bathroom, complemented by subtle references to the range’s defining shape.
Because Mizu is positioned to be accessible and achievable, and to appeal to the everyday customer, these rooms were created to look and feel lived in. Approachable, trend-savvy palettes, styling and design were employed to do this.