lachie mckernan


Group Client Leader

Lachie leads our Client Partner team to success and is a valuable strategic mind at Trout. He’s worked in some of Melbourne's best brand agencies, as well as working in house on strategy for some of Australia's biggest companies.

Lachie's work spans a range of sectors including FMCG, retail, finance and property. Whether he's collaborating with existing brands to unearth opportunities for success, or creating a new brand from scratch, he brings a keen eye for strategy and a human-centric approach that facilitates success.

Lachie's extensive experience includes working with Australian giants like Metcash, Bunnings and Mecca Cosmetica, international brands like Nike, General Mills and VISA, and even the Australian Department of Foreign Affairs and Trade. When he's not leading teams at Trout, he's captain of his local AFL club.