Hayaat joins Trout’s digital offering as an experienced digital performance and marketing manager. His experience spans from modest small business budgets to running national six-figure campaigns for brands including Jaguar, Kmart, BMW, Fitbit, GoPro and AGL Energy.
Hayaat moved to Australia five years ago and has cut his teeth working at companies such as KPMG, IPG Mediabrands and Huawei Technologies before joining Trout. He works to create holistic digital marketing solutions across clients’ paid and organic channels.
Hayaat’s drawn to performance marketing because he enjoys the unique blend of technology, strategy and creativity. Merging the data and number-crunching with strategy is a huge part of his role at Trout. He likens performance marketing to playing a game of chess.