Senior Content & Engagement Manager

Eliza is Trout's Senior Content and Engagement Manager. She started with Trout after spending five years leading the social and content efforts of purpose-oriented companies like Intrepid Travel and Vinomofo.

Eliza believes content should be an extension of brand, a living, breathing expression of who a brand is, what it does, and why it does it. It should tell stories that connect with a brand's mission, and then play a significant role in nurturing a customer through their path to purchase.