General Manager

As Trout's General Manager, Craig brings a wealth of experience in strategy and creative from a career spanning education, corporate, retail and FMCG sectors.

Whether building new brands or helping existing brands solve key business challenges and generate opportunities, Craig brings a human-centred, customer-first approach to brand and marketing, in order to drive significant impact.

Craig's desire to find the 'why', has lead him to help brands across the globe build better connections with their audiences, including Oxfam, ANZ, Melbourne Business School, Marriot Hotels & Resorts, Metcash and Royal Bank of Scotland.

In his spare time Craig nerds out on art, modernist architecture and food culture.