Clare leads the Content and Engagement team here at Trout as a Brand Experience Strategist. She brings a wealth of expertise to the team, specifically in content marketing, brand experience, social and digital community building. She ensures the core of Trout’s methodologies are focussed on impactful, content-led consumer experiences. Her bread and butter is fully integrated, content-led strategic decision-making that drives market traction. She’s also into all sorts of mind and body experiences, with floatation therapy as part of her regular calendar.
She’s an agile and strategic thinker, who has won favour with major players including ANZ, Carlton United Brewing and Mercedes Benz. Above all else, she seeks to create meaningful interactions between brands and consumers, always focusing on true value and integrity.