Carlo is Trout’s Strategy Director and brand zealot. His holistic approach to problem solving shows that any business outcome can be improved through creative thinking. It’s a skill he’s honed working on all types of national and international brand projects across consumer and B2B sectors.
With a focus on effective strategy and finding innovative ways to apply it, Carlo approaches each engagement with the same high level of intensity and commitment. Whether it’s a start-up online retailer or a global financial giant, the creation of a new brand or the reinvigoration of an old one, Carlo is about real world results.
Carlo works at board level and directly with CEOs, connecting brand strategy to overall business strategy, ensuring an aligned and consistent organisational focus. He also engages with functional teams in marketing, business development and communications to drive organisational performance. The complete strategic advisor, he is equally adept at external and internal communication.
Perhaps a legacy of his early career as a corporate lawyer, Carlo possesses an uncanny ability to simplify the complex and make big, ground-breaking ideas feel natural.
One of Carlo’s greatest skills is his ability to unify people towards a common goal. Carlo is a skilled presenter and facilitator who designs and leads innovation workshops for clients across a range of objectives, whether it’s to motivate and focus the in-house marketing team, help develop marketing and communication plans or spark and nurture new business ideas.
In his spare time, Carlo enjoys matching wits with his young children and studying Italy’s wine regions. He also likes to write and is working on fiction and non-fiction projects.